McCann's Bacardi spot stars cat

Bacardi Breezer is extending its 'Latin spirit in everyone' campaign in a pounds 5 million television execution from McCann-Erickson.

Bacardi Breezer is extending its 'Latin spirit in everyone' campaign in a pounds 5 million television execution from McCann-Erickson.

However, the 60-second ad, which breaks on 11 November, abandons the idea of sophisticated young people who experience flashbacks of their wild pasts.

Instead, we see the night-time exploits of a tom cat.

The spot opens with the cat's owner, an old lady, pottering around her flat while chatting to her beloved pet. As she sits down and begins to discuss curtains, the cat has clearly had enough and sneaks out via his cat flap.

The cat, which also appeared in the film Stuart Little, heads through the backstreets towards a local nightclub, knocking over some bottles of Bacardi Breezer as he goes.

Clearly a regular, the cat struts straight past the queue and pads along the neon-lit bar, lapping up the affections of various scantily dressed women. He nuzzles the breasts of one girl before leaping on to the dance floor, popping up on to his hind legs and producing some spectacular flips in time to the music.

The ad closes with a slightly bedraggled puss returning to his owner the next morning. As he pushes through the cat flap, she asks: 'Oh Tom, have you been out chasing the birds again?' The ad closes with the 'Latin spirit in everyone' endline.

Roger Harrison, the Bacardi UK marketing manager, said: 'The ad captures the essence of the brand: playfulness, creativity and relaxed sociability.'

The campaign will run until the end of the year with a repeat burst possible in January. The ads were written by Luke White, art directed by Mark Hurst and directed by Who? for Great Guns. Media planning and buying is by Universal McCann.

'We wanted to look for other heroes,' White said. 'The cat is perfect casting. After all, who is cooler than a cat?'



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