McCann-Erickson London has created a print campaign for Motorola in
conjunction with one of London’s hottest designers, Matthew Williamson,
who is showing at London Fashion Week this week.
The ads feature shots of the model, Jodie Kidd, dressed in some of
Williamson’s new ’Boho-Chic’ designs, and aim to promote Motorola’s V
series of mobile phones, which includes the V3688 - its smallest,
lightest dual-band GSM phone.
The ads are in pink, peach and purple - the colours of Williamson’s
They feature lines such as ’make an understatement’ and ’this ought to
Bill Thompson, the McCann art director, who created the ads with the
copywriter, Colin Selikow, said: ’This was a collaborative process.
Matthew’s input extended much further than designing the clothes, to
suggesting models and photographers, and styling the shoots.’
During London Fashion Week advans will drive past participating
Press ads appear in the women’s style press from October until
Media buying was through Universal McCann.