McCann-Erickson has picked up its first business for Microsoft in
Europe with a dollars 50 million task to run a business solutions
The agency scooped the entire dollars 230 million account in the US from
Wieden & Kennedy in June. This included the flagship brand advertising
account, the task of launching Windows 2000 and focus on TV business
advertising under the umbrella of ’business solutions’.
The agency’s London office has been assigned the task of implementing
and co-ordinating the campaign across Europe to stress how products can
be used by the business community.
However, the appointment does not affect any of Microsoft’s local
agencies, which include Euro RSCG Wnek Gosper in the UK.
Richard Lindh, Microsoft’s marketing director based at its Paris
headquarters, said: ’This will be our first pan-European business
branding campaign showing how new technology can have a positive impact
Jim Heekin, the regional director, Europe, Middle East and Africa of
McCann-Erickson, said: ’We take great pride in becoming a European
partner with Microsoft. This is a unique opportunity to work with one of
the world’s most exciting companies.’