McCanns launches shop to expand its healthcare offering

McCann-Erickson is launching a specialist agency in London in a bid to build its healthcare business in the UK and across Europe.

McCann-Erickson is launching a specialist agency in London in a bid

to build its healthcare business in the UK and across Europe.



McCann Healthcare starts with assignments from three pharmaceutical

clients, incl- uding Bristol Myers Squibb and Sanofi Winthrop.



The initiative is in line with moves by international networks to

capitalise on new veins of income as more governments shift health costs

to patients by allowing prescription drugs to be sold directly to the

public.



The new operation will be run by Vanessa Jones, who becomes managing

director after a four-year stint as a board account director at McCann

Healthcare in Manchester.



Jones will report to Ed Davison, the chief executive of McCann

Healthcare UK Group, who will oversee the London and Manchester

healthcare operations. He takes on the role of European regional

director for McCann Healthcare Worldwide.



’Offering clients two separate independent healthcare shops in major

markets has helped grow business more rapidly,’ Davison said.



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