McCanns Manchester cuts staff

McCann-Erickson has rung the changes at its two Manchester agencies, axing seven creative jobs at one and replacing the chief executive at the other.

McCann-Erickson has rung the changes at its two Manchester

agencies, axing seven creative jobs at one and replacing the chief

executive at the other.



The moves are in line with plans to make McCanns Manchester more

creatively attuned to clients and to raise the profile of the

McCanns-owned SBW, according to Brian Child, chairman of McCanns

Manchester, who has overall responsibility for McCanns’ regional

operation.



The seven job losses at McCanns Manchester - mostly art directors - are

part of a shake-up which moves Keith Ravenscroft, the creative director,

to a new job as executive director of creative strategy. A new creative

chief is to be appointed.



’We need creative skills that are more appropriate to our client base

and we had an imbalance of art directors,’ Child said. ’Keith has spent

25 years running creative departments and now we want to use his skills

differently.’



Meanwhile, the group has parted company with Ernie Bate, 49, who is

vacating the chief executive’s post at SBW - formerly Stowe Bowden

Wilson - after 11 years to be replaced by Simon Howitt, the managing

director.



’Ernie has done a great job but Simon’s skills are right for the

direction in which we want to take the agency,’ Child said.



At the same time, the pounds 22 million-billing SBW is augmenting its

management line-up with the appointment of Geoffrey Speller, the former

chairman of J. Walter Thompson Manchester, as a non-executive director.



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