McCann-Erickson has rung the changes at its two Manchester
agencies, axing seven creative jobs at one and replacing the chief
executive at the other.
The moves are in line with plans to make McCanns Manchester more
creatively attuned to clients and to raise the profile of the
McCanns-owned SBW, according to Brian Child, chairman of McCanns
Manchester, who has overall responsibility for McCanns’ regional
The seven job losses at McCanns Manchester - mostly art directors - are
part of a shake-up which moves Keith Ravenscroft, the creative director,
to a new job as executive director of creative strategy. A new creative
chief is to be appointed.
’We need creative skills that are more appropriate to our client base
and we had an imbalance of art directors,’ Child said. ’Keith has spent
25 years running creative departments and now we want to use his skills
Meanwhile, the group has parted company with Ernie Bate, 49, who is
vacating the chief executive’s post at SBW - formerly Stowe Bowden
Wilson - after 11 years to be replaced by Simon Howitt, the managing
’Ernie has done a great job but Simon’s skills are right for the
direction in which we want to take the agency,’ Child said.
At the same time, the pounds 22 million-billing SBW is augmenting its
management line-up with the appointment of Geoffrey Speller, the former
chairman of J. Walter Thompson Manchester, as a non-executive director.