McCoy's calls ad pitch

McCoy's, the KP Snacks crisps brand, is speaking to agencies about its advertising arrangements.

McCoy's: "ultimate" ad by Crispin Porter & Bogusky
McCoy's: "ultimate" ad by Crispin Porter & Bogusky

The review is being handled by Ingenuity.

It comes as KP Snacks is set to appoint Jeff Swan, the former Cadbury marketing director, as its marketing chief. Swan will replace George Johnston, KP Snacks’s current director of marketing.

Last year Crispin Porter & Bogusky created an ad called "McCoy's ultimate" for the brand, on a project basis.

KP Snacks awarded its £10 million UK advertising account to BMB in September 2013 following a pitch handled through Ingenuity. However, BMB is understood to have not worked on the McCoy’s brand.

A spokeswoman for McCoy’s declined to comment.

Topics

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content