McCoy's "Chips" by WCRS

Is it a crisp? Is it a chip? McCoy's new potato snack has us scratching our heads.

McCoy's new product is the lovechild of the chip and the crisp. It comes in three flavours – Sea Salted, Salt and Vinegar and Curry Sauce.

The 20-second TV ad is backed by a subtitled social film, created in reponse to data that claims only 15% of people watch videos on Facebook or Twitter with sound.

The activity is being supported by out-of-home campaign, VoD and across McCoy’s’ social channels.