McCoy's "The beast" by Engine Creative

A monster with an extreme palette is at the heart of McCoy's latest campaign, which is aimed at 25- to 44-year-old "flavour cravers".

The ad follows a furry monster whose sole purpose in life is to get foodies to eat McCoy’s Peri-Peri Fire Pit crisps. It ends with the tagline: "Don’t deny the beast".

The TV ad runs alongside digital and outdoor activity. It was created by Andy Lee and Jonny Porthouse, and directed by Joseph Mann through Blinkink, while media is handled by Starcom.


Executive creative director
Creative directors
Creative team
Agency project manager
Agency executive producer
Agency producer
Agency assistant producer
Production co
Executive producer
1st AD
Post production
Flame artist
Post producer
Audio production
Sound engineer
Audio producer
OOH typography
OOH CGI packs and crisps
Media planning/ buying

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member