McCoy's "Win gold" by WCRS

Flavour calls for Thomas again in the latest McCoy's spot by WCRS. This time, he is told to dig for one of five golden crisps worth £10,000.

After finding one, his drab office is filled with gold coins and other shiny objects – not least a Tyrannosaurus rex blasting lasers from its eyes.

The ad was created by Tian Murphy and Charlie Gee, and directed by Tim Hope through Passion Pictures.