McDonald's "Archie the reindeer" by Leo Burnett

McDonald's animated Christmas spot details the friendship between a girl and her pet reindeer.

The story follows young protagonist Ellie and her reindeer friend as they celebrate the festive season. After the pair run out of "reindeer treats", the family set off to McDonald’s to buy more, where the scene moves to real life and we discover Archie was the family dog the whole time.

This follows last year’s "#ReindeerReady" ad, which saw the brand sell "reindeer treats" (carrot sticks) for Santa’s beloved mode of transport.

The work was created by Gareth Butters and directed by James Rouse (live action) and Againstallodds (animation) through Outsider and Passion Animation Studio respectively.

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