McDonald's Austria bids farewell to its plastic straws with the creation of an upcycled swimwear collection.
Set on a sweltering summer’s day, the ad shows a couple as they frolic by the water, both wearing Maccies’ sustainability produced swimsuit and shorts.
The limited edition collection will be raffled off via the McDonald’s website as the brand moves into the world of paper straws. It was created by Teresa Pentzold and Stefan Hundlinger.
Last year, McDonald’s collaborated with Diesel on an eco-friendly fashion line for Paris Fashion Week.