McDonald's "Change a little, change a lot" by Leo Burnett

McDonald's has launched a new brand platform and campaign by Leo Burnett to communicate its positive impact on people, farming and the planet.

The platform, "Change a little, change a lot", will see McDonald’s deliver multiple messages to bring to life the actions and commitments in its Plan for Change sustainability pledge.

This is being promoted with three 40-second TV ads, the first of which was written by Rory Hall, art directed by Steph Ellis and directed by Tom Ralph through Caviar. The TV work will be supported by 30-second radio ads and social media activity. Media planning and buying is being handled by OMD.

Credits

Creatvie agency
Chief creative officer
Executive creative director
Copywriter
Art director
Planner
Business lead
Account director
Account manager
Account executive
Project manager
Media buying agency
OMD
Media planner
Production company
Director
Radio producer
Post-production company
Audio post-production
Photographer
Producer
Offline editing