SectorFood and Drink and Fast food / Restaurant
McDonald's has launched a new brand platform and campaign by Leo Burnett to communicate its positive impact on people, farming and the planet.
The platform, "Change a little, change a lot", will see McDonald’s deliver multiple messages to bring to life the actions and commitments in its Plan for Change sustainability pledge.
This is being promoted with three 40-second TV ads, the first of which was written by Rory Hall, art directed by Steph Ellis and directed by Tom Ralph through Caviar. The TV work will be supported by 30-second radio ads and social media activity. Media planning and buying is being handled by OMD.