McDonald's "Chicken" and "fries" by Leo Burnett London

Everyone knows chicken nuggets are scraped together from the worst parts of a chicken and a packet of fries couldn't identify a potato if it was in front of them, right?

According to two TV spots from McDonald’s, wrong. Using a conversational style, they explain how McDonald’s nuggets use 100 per cent chicken breast and its fries are made from British potatoes. "Chicken" and "fries", by Leo Burnett London, continue the myth-busting approach seen in "the cow" ads earlier this year. The work was created by Adam Tucker and directed by Guy Manwaring through Sonny London.


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