McDonald's and Coca-Cola are brands with biggest litter problem, survey finds

The vast majority of consumers think brands should be doing more to combat litter - and McDonald's and Coke are the first that come to mind.

McDonald's and Coca-Cola are brands with biggest litter problem, survey finds

A study carried out by vaping retailer asked 1,203 consumers in England which brands they most often saw as litter. 89% said McDonald’s, while 87% named Coca-Cola.

The burger chain and cola brand were some way ahead of the next three: Walkers (72%), Cadbury (65%) and KFC (64%). None of the other brands mentioned scored above 50%, with the next highest being coffee chains Costa (43%) and Starbucks (40%).

Worryingly for these brands, those surveyed did not regard litter as a minor issue. 57% considered it to be a problem, while 76% said they viewed a brand negatively when they saw its packaging among waste on the street.

A third (34%) said they would be less likely to buy from a brand they saw as litter. And a large majority saw it as the responsibility of brands to tackle the litter problem: 82% said businesses should be doing more, compared to 72% who wanted the government to do more.

The research also looked at the problem of littered cigarette butts

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content

Digital cities for digital citizens

How to make your ads clear