McDonald's 'come as you are' BETC Paris

BETC Paris has created the next phase in McDonald's "come as you are" campaign.

In the French capital, McDonald’s and BETC gave passers-by the opportunity to have their photo taken and integrated into the chain's new outdoor print campaign. Participants left with a personalised version of the picture, with their own face on it.

The event was filmed and can be viewed at

The work was written by Arnaud Assouline and art directed by Benjamin Le Breton. The photographer was Laurent Seroussi.


Creative director
Artistic director
Assistant art director
Strategic planning
Media plan
22nd – 29th of February 2012

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