The fast food chain has launched a new campaign about the eggs used in its breakfast McMuffin.
That follows on from ads about its beef, chicken and fries after the fast food chain decided to invest in tackling rumours about its food head-on.
Rumours that were previously circulating about McDonald’s included stories its chicken nuggets are made out of ‘pink slime’, rather than chicken, its fries aren’t made from potatoes and it doesn't use real beef in its burgers.
The pink slime rumour appears to have originated from the fact McDonald’s used lean finely textured beef, which is nicknamed ‘pink slime’, between 2004 and 2011.
The latest ad about eggs tackles the misconception that eggs in McMuffins are not real, while the truth is that McDonald’s uses a freshly cracked, free-range egg in every McMuffin.
The activity falls under McDonald’s ‘Good to Know’ customer proposition and directs people to the ‘good to know’ microsite, which provides diners with further information on the provenance of the brand’s food.
The ‘Eggs’ ad launches today (15 January) and will run concurrently with its previous ‘Fries’ and ‘The Cow’ adverts.
Activity will be supported by press ads and online content running on YouTube and Facebook.
The campaign is part of McDonald’s biggest ever investment in communicating the quality of its products.
Agency: Leo Burnett