The 60 second spot, created by Leo Burnett, features a young family making a long car journey just before Christmas Day, singing along to festive classic by Wizzard, ‘I wish it could be Christmas everyday’.
It is accompanied by a social media push that calls on members of the public to film themselves singing this same song en-route to Christmas and upload it to a festive themed hub on the McDonald’s site.
Each video entry will be in with a chance of starring in a special 90 second Christmas Day advert that will air during Coronation Street.
The campaign is supported by experiential and sponsorship activity including a partnership with Heart FM, and a "cab-i-oke experience" touring cities across the UK. A McDonald’s restaurant in Southampton will also be transformed into a Winter Wonderland.
"We’re really excited to be doing something different this year" said Steve Hill, head of marketing at McDonald’s UK. "Whilst we want to highlight the role that McDonald’s can play during the festive period, we also want to encourage a little bit of fun.
Agency: Leo Burnett London
Creatives: Phillip Meyler, Darren Keff, Matt Lee, Pete Heyes, Justin Tindall