McDonald's "Grand Big Mac" by Leo Burnett London

McDonald's has unveiled a campaign hailing the (temporary) return of the Grand Big Mac, two years after the burger was first released.

Created by Leo Burnett London, the ad follows fast-food fans as they endure the sadness of finishing an original Big Mac, to the tune of It Must Have Been Love by Roxette.

"Spend even longer with the taste you love," a narrator declares as a man munches on a (comparatively larger) Grand Big Mac, before warning the burgers are only available until 24 March because "nothing lasts forever".

The work was written by Sam Hughes, art directed by Michaela Pannese and directed by Alicia MacDonald through Missing Link. Media buying and planning is handled by OMD.


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