McDonald's "great tastes of America" by Leo Burnett

McDonald’s has launched a campaign, by Leo Burnett, to promote its American-themed range of burgers. The promotion began on 1 May and will last five weeks. Each week, a TV spot will advertise a different burger that represents a specific US location.
The TV activity be supported by national press executions.
The work was written by Ed Tillbrook, art directed by Richard Ince and directed by Neil Harris through Smuggler.


Creative agency
Art director
Creative directors
Planner (creative agency)
Media agency
Planner (media agency)
Production company
Audio post-production

Featured in this story