McDonald's "Great tastes of the world" by Leo Burnett London

McDonald's celebrates the launch of its Canadian Stack with a hockey-heavy spot.

Embracing one of Canada’s most popular sports, the ad sees a pair of uncomfortable burger fans squashed against the glass during a hockey game. The pair make some polite small talk about their weekend plans before the rink turns into a busy Tube line.

Changing fortnightly, burgers in the seventh "Great tastes of the world" campaign include the Jamaican Chicken, the Italian Stack and the Indian Chicken. The work was written by James Millers, art directed by Andrew Long and directed by Harold Einstein through Outsider. The media agency is OMD.

Credits

Brand
Account director
Account manager
Account executive
Producer
New business manager
Brand manager
Marketing manager
Copywriter
Art director
Chief creative officer
Creative director
Planner/CSU director
Media agency
OMD
Business director
Communications planner
Production company
Director
Audio post production
Post production