McDonald's celebrates the launch of its Canadian Stack with a hockey-heavy spot.
Embracing one of Canada’s most popular sports, the ad sees a pair of uncomfortable burger fans squashed against the glass during a hockey game. The pair make some polite small talk about their weekend plans before the rink turns into a busy Tube line.
Changing fortnightly, burgers in the seventh "Great tastes of the world" campaign include the Jamaican Chicken, the Italian Stack and the Indian Chicken. The work was written by James Millers, art directed by Andrew Long and directed by Harold Einstein through Outsider. The media agency is OMD.