McDonald's "Hands" by Leo Burnett

McDonald's latest campaign aims to inspire confidence in its ingredients, emphasising the hard work done by its dedicated farmers.

The campaign covers TV, radio, cinema and social, and will run until the end of 2018 in the UK & Republic of Ireland.

Credits

Brand
Chief creative officer
Creative directors
Board account director
Account director
Senior account manager
Account executive
Agency producer
Agency planners
Agency project managers
Production
Director
Producer
Editing
Editor
Post production
Sound design
Media agency
OMD

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