McDonald's 'he's happy' by Leo Burnett

McDonald's has launched a campaign celebrating the role its products play in the everyday lives of British people.

The 30-second spot by Leo Burnett features a man walking through a UK town, singing the words to On The Street Where You Live, from the musical My Fair Lady.



Credits

Vice-president, marketing, McDonald’s UK
Writers/art directors
Creative director
Agency producer
Planning director
Media agency
Media planners

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