McDonald's highlights its golden arches

McDonald's is rolling out the third phase of its ad campaign to remind people "There's a McDonald's for everyone".

The new campaign, "Golden Arches Beacon", which breaks tomorrow (9 October), includes a 60- and a 40-second ad, created by Leo Burnett.

The ads show people from different walks of life having difficult car journeys. A couple are seen having an argument in a car, while a coach carries glum-looking football supporters whose team have just lost a match.

A man also looks upset when his convertible car's roof won't go up in the rain.

Their situations improve however, when they get a glimpse of McDonald's golden arches and pull in for something to eat. The voiceover explains: "There's a McDonald’s for everyone."

Posters will feature iconic McDonald's products with straplines that tap into why people love the restaurant, such as "Fries – tall, blond and gorgeous", "Big Mac – the two and only" and "Drive Thru – mirror, signal, McDonald's".

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content