McDonald's "Inner child" by Leo Burnett

McDonald's Christmas campaign encourages the British public to embrace their inner child this festive season.

The ad follows an animated teenager (Tom) as he begrudgingly wades through Christmas traditions with his mum, including hanging decorations and visiting a Christmas market.

However, after the pair stop by McDonald’s to pick up some Reindeer Treats (otherwise known as carrots), Tom finally listens to his inner child and gets into the Christmas spirit. 

It will launch on Sunday (15 November) during I’m a Celebrity on ITV, alongside video on demand and social activity. The work was created by Steph Ellis and Rory Hall, and directed by Againstallodds through Passion Pictures. Media is handled by OMD.

Last year’s Christmas ad, "Archie the reindeer", followed a young girl and her pet "reindeer" as they celebrated the festive season.

Credits

Creative agency
Vice president of marketing
Marketing and food director
Marketing manager
Senior brand manager
Brand manager
Campaign assistant
Creative director
Creative team
Head of planning
Planning director
Business lead
Project director
Head of TV production
Media agency
Production company
Director
Exec producer
Head of production
Producer
Production assistants
CG co-ordinators
Head of CG
CG supervisor
Animation supervisor
Character design
Background designers
Research & development
Boardomatic/ animatic
Texturing characters
Hair groom
Matte/ background painting
Post-production
Passion pipeline TDs
IT Support/ engineering
Digital creative director
Creative technology director
Senior creatives
Digital designer