McDonald's Italy "Graduation" by Leo Burnett Milan

McDonald's delivered a social media campaign to students cramming for final exams before graduation.

The ads mix up facts, highlighting the need for a yummy break from studying. "Is hunger confusing you?" they ask. "Have a tasty break with McDelivery." The work was written by Maria Chiara Alegi and Francesca Amadasi and art directed by Sonia Montella, with creative direction by Nicoletta Zanterino. 


Chief marketing officer
Retail marketing manager
Retail development coordinator
Retail consultant
Digital lead
Digital consultant
Creative director
Senior copywriter
Junior copywriter
Junior art director
Head of client services
Senior account manager
Account executive
Strategic project manager
Head of planning
Senior strategic planner