McDonald's thanks donors on behalf of the fast food chain's non-profit, Ronald McDonald House Charities UK.
The ad highlights the positive impact of Ronald McDonald House Charities UK on families with children undergoing hospital treatment. First launched in 1989, the House provides free "home away from home" accommodation for families, allowing them to be near their child while hedging the emotional and financial strain of long-term hospital care.
Supported by 20-second cuts across social media and radio, the campaign also icludes a digital display campaign inviting viewers to find out more about the charity on the Ronald McDonald House Charities website.
The work was created by Mark Franklin and Rob Tenconi, and directed by Jackie Ball and Mark Woods through Really Good Films. The media agency is OMD.