McDonald's "Lights" by DDB Budapest

McDonald's aims to drive traffic to its McDrives and celebrate classic products with a new outdoor campaign by DDB Budapest.

The billboards depict an imagined long exposure shot, in which the lights of cars on the road make up the icons of a burger and a pack of fries. The ads are placed near McDrives. The work was written by Dorottya Tóth and art directed by Emese Gillotte, and illustration and photography was done by Gravy.