McDonald's "Lights on" by Leo Burnett

McDonald's has taken the artistic route to promote its delivery service.

The ads feature McDonald’s signature yellow M-shaped arc as it lands in consumers’ homes, lighting each room yellow. It was written by Andrew Long and art directed by James Millers and Will Rees.

Last year, McDonald’s created outdoor work which didn’t feature any branding to promote its "Iconic stacks".

Credits

Brand
Agency
Executive creative director
Creative directors
Copywriter
Art directors
Designer