McDonald's "Like getting your money's worth - yoga" by Leo Burnett

McDonald's is launching a TV ad to drive awareness of its Saver Menu, the latest spot in its long-running "Like getting your money's worth" platform.

Created by Leo Burnett, the 20-second film was directed by Freddie Waters and produced by Shirley O’Connor through Pulse Films.

The TV spot is supported by through-the-line activations spanning radio, out of home, online display and social media, with buying and planning handled by OMD.