McDonald's "Like getting your money's worth - yoga" by Leo Burnett

McDonald's is launching a TV ad to drive awareness of its Saver Menu, the latest spot in its long-running "Like getting your money's worth" platform.

Created by Leo Burnett, the 20-second film was directed by Freddie Waters and produced by Shirley O’Connor through Pulse Films.

The TV spot is supported by through-the-line activations spanning radio, out of home, online display and social media, with buying and planning handled by OMD.


Creative agency
Chief creative officer
Executive creative director
Creative directors
Business director
Account director
Senior account manager
Account executive
Agency producer
Media buying agency
Production company
Post-production company
Audio post-production