McDonald's McCafé "Flat what?" by Leo Burnett London

McDonald's McCafé introduces the flat white to its menu in another ad mocking pretentious coffee culture.

The humorous campaign continues its mission to demystify and democratise coffee for the masses, this time with a spot showing people trying to get a sensible explanation as to what exactly a flat white is. It was created by Gary Lathwell, Liane Dowling and Peter Heyes and directed by Tony Barry through Knucklehead. 

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