McDonald's McCafé "Flat what?" by Leo Burnett London

McDonald's McCafé introduces the flat white to its menu in another ad mocking pretentious coffee culture.

The humorous campaign continues its mission to demystify and democratise coffee for the masses, this time with a spot showing people trying to get a sensible explanation as to what exactly a flat white is. It was created by Gary Lathwell, Liane Dowling and Peter Heyes and directed by Tony Barry through Knucklehead. 


Creative agency
Chief creative officer
Creative director
Planning director
Senior planner
Project manager/digital producer
Agency producer
Production company
Post production
Sound design