McDonald's "McCafé moments" by The Outfit

McDonald’s new campaign promoting McCafé beverages takes its cue from Gogglebox, with characters discussing the shows you just watched. The TV ads will run on the Channel 4 family of channels during programmes including Made In Chelsea, One Born Every Minute and Taking New York, with real-life McDonald’s customers talking to each other about things that relate to the shows on air. The activity will run throughout the year and was created by The Outfit. It was created by Gemma Crawley and directed by Southan Morris. Post-production was by Unit. OMD UK handled media planning and buying.

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