McDonald's McDelivery "On our way" by Leo Burnett Milan

McDonald's launches its McDelivery service in Italy with this simple but beautifully art directed print and outdoor campaign.

The ad turns the McDonald’s logo into a path for a delivery driver. It was written by Federica Rebuzzini and art directed by Andrea Muccioli at Leo Burnett Milan.

Credits

Advertising agency
Executive creative directors
Creative director
Senior art director
Senior copywriter
Head of client services

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