McDonald's "Me time" by Leo Burnett

McDonald's has released the second part of its "Fancy a McDonald's?" campaign, with a new ad by Leo Burnett.

The 60-second spot, "Me time", was directed by Billy Boyd Cape and produced by Juliette Harris at Academy Films.

It follows the "Laughter" ad, which launched earlier this month.

Creative was by Chaka Sobhani, Andrew Long, James Millers and Joe Miller. Media was handled by OMD UK.

Credits

Client
VP, marketing and food development
Director, marketing and food
Head of marketing – Affinity, Trust & Family
Brand manager
Campaign assistant
Advertising agency
Chief creative officer
Creative directors
Senior creative
Head of planning
Planning director
Planner
Business director
Account director
Senior account manager
Account manager
Account executive
Producer
Media buying agency
Production company
Director
Producer
Post-production company
Audio post-production company
Audio engineer