McDonald's "Near misses" by Leo Burnett London

McDonald's launches its extended breakfast hours with a spot about the devastation of being late.

Maccie's ad follows members of the British public as they experience the crippling disappointment of arriving just one moment late. While a family misses a goal at a football match, a weary commuter falls short of his train. It ends as a man rushes to McDonald’s at 10:32am to find that the breakfast deadline has been pushed back to 11am, prompting the tagline: "No rush, no drama".

The work was created by James Millers, Dan McCormack, Luke Boggins and Andrew Long, and directed by Jake Mavity through Friend. The media agency is OMD.

Credits

Creative agency
Business director
Account director
Account manager
New business manager
Head of marketing, food & beverages
Brand manager
Campaign assistant
Chief creative officer
Planner/CSU director
Media agency
OMD
Business director
Comms planning manager
Production company
Director
Audio post production
Post production