McDonald's 'no fry left behind' by DDB Chicago

McDonald's 'no fry left behind' by DDB
McDonald's 'no fry left behind' by DDB

The French fry is the focus of this latest work for McDonald's as a horde of miniature people living in the depths of a car enjoy a short-lived hope of gaining sustenance from a fallen chip before a hand swoops down to rescue it.

The ad shows two guys driving along with the passenger snacking on McDonald's fries. One falls into a gap between the two seats and we are then transported into the world beneath the car where a population of people toil and slave in the murky, dust-ridden environment below the surface.

Their exclamations and relief at having been given this fry quickly turn to shocked gasps and outrage as a hand plucks the fry out of its escape hatch and returns it to the passenger in the car.

The guy then says: "There's no one who wants this more than me."