McDonald's "Open late" by Leo Burnett Italy

McDonald's promotes the late opening of its restaurants with two striking ads evoking the night sky.

Fries and hamburger buns are illustrated to resemble different phases of the moon. The work was written by Simone Romani and Riccardo Baita and art directed by Fabio Lettieri and Stefano D’Andrea. 

Credits

Advertising agency
Executive creative directors
Creative director
Senior art director
Senior copywriter
Copywriter
Head of client services
Senior account manager
Account manager
Retail consultant
Art buyer
Photographer
Production company