McDonald's "Open late" by TBWA\Paris

McDonald's, often the last stop on many people's nights out, takes an elegant approach to promote the late opening of its restaurants.

These bright print ads, by TBWA\Paris, insert the McDonald’s ‘M’ into pop and retro logos of nocturnal hotspots such as a cinema, bowling alley and nightclub. They were art directed by Julia Deshayes and Lena Monceau.