McDonald's "parallel lives" by Leo Burnett

McDonald’s has released the next instalment of its "we all have McDonald’s in common" campaign. The ad, which was created by Leo Burnett, features an old man and a group of youngsters going about their lives on a council estate, and highlights how they're not that different from each other. The spot was created by Darren Keff and Phillip Meyler, and directed by ThirtyTwo through Pulse Films.