McDonald's promotes quality with chicken and fries TV spots

McDonald's UK has launched an integrated campaign that uses TV advertising to drive trust in the brand and the quality of its products.

Developed by Leo Burnett London and OMD UK, "chicken and fries" continues the myth-busting approach seen in "the cow" ads, launched earlier this year.

The two new 40-second TV spots will focus on McDonald’s other core products – chicken and fries – and will run in rotation with "the cow". National press, digital, social media and cinema executions will run alongside the TV ads.

The trilogy of ads aim to increase people’s trust by acknowledging some of the common misconceptions customers hold around McDonald’s products. 

Each ad focuses around a main character that has been led astray by myths about the products. But they are steered back to the truth by farmers, butchers and teachers.

It shows the customers the quality of the chicken that goes into Chicken McNuggets (100 per cent chicken breast meat), explains fries are made from British potatoes, and 100 per cent whole cuts of forequarter and flank are used in its hamburgers.