McDonald's "Spooky selfie" by R/GA London

McDonald's Halloween campaign lets families spook their selfies with a selection of web-based masks.

Using face-tracking technology from VisageSDK and its FaceTrack feature, R/GA London developed a bespoke UV Map and live tracking template to design and create the experience. Families can access the masks by scanning QR codes on Happy Meal boxes and tray liners in McDonald’s restaurants. The experience will run until 31 October.