McDonald's "Swimmer" by Leo Burnett

January 17, 2019

Mcdonald's latest spot, advertising its £1.99 bacon double cheeseburger, features a girl getting ready for a swimming race and her mum, determined to get the most for her money.

It was created by Gary Lathwell and directed by Andrew Gaynord through MindsEye.

Credits

Creative agency
Leo Burnett
Executive creative director
Chaka Sobhani
Creative director
Luke Boggins
Dan McCormack
Pete Heyes
Creative
Gary Lathwell
Agency producer
Helen Choonpicharn
Production company
MindsEye
Director
Andrew Gaynord
Executive producer
Hughie Phillips
Producer
Hera King
Director of photography
Dan Stafford-Clark
Production designer
Sarah Jenneson
Costume designer
Lucy Hagan
Editor
Gareth McEwan @ Speade
Post-house
MPC

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