McDonald's "Swimmer" by Leo Burnett

Mcdonald's latest spot, advertising its £1.99 bacon double cheeseburger, features a girl getting ready for a swimming race and her mum, determined to get the most for her money.

It was created by Gary Lathwell and directed by Andrew Gaynord through MindsEye.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE