McDonald's "The boy who loves to study" by Leo Burnett Manila

Last year a picture of homeless Daniel Cabrera doing his homework outside a McDonald's in the Philippines went viral.

The photograph was taken by student Joyce Torrefranca, who posted the photo of the nine-year-old onto her Facebook page. The picture spread around the world and donations poured in to help the boy continue his studies.

In the new film, McDonald's reunites the two as part of the brand's festive campaign in the region.


Deputy managing director, McDonald's Philippines
Marketing director
Senior product manager
Assistant product manager
Chief creative officer
Creative director
Team head
Senior art director
Art director
Production House
Executive producer
Post production house

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