McDonald's "The gift" by Leo Burnett

McDonald's recreates that first car feeling, to the tune of Westlife.

The ad follows a teenager who receives a second-hand car from his mum for his birthday, prompting him to drive to Maccies for a cheeky meal. 

Growing increasingly chuffed with his old banger, he drives past his mates, Flying Without Wings blaring as he makes his way back home with some McNuggets for his mum. "Sometimes, a little means a lot," the ad declares as it comes to a close.

It was written by Gareth Butters and directed by ThirtyTwo through Pulse Films. Media is handled by OMD.


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