McDonald's is showcasing the excitement of ordering a meal through its delivery service, McDelivery, with a campaign set to Eric Carmen's Hungry Eyes.
The ad shows housebound consumers as they eagerly await the arrival of their McDonald’s.
The campaign launches today (6 June) alongside digital and radio activity, as well as a month-long partnership with British YouTube group The Sidemen. It was created by Joe Miller and directed by Chris Balmond through Outsider. Media is handled by OMD.
The campaign is set to continue with a second spot, "My house my rules", which outlines the quirky way in which people eat their McDonald’s meals, to the tune of I Think We’re Alone Now by Tiffany.
This isn’t the first time McDonald’s has taken a nostalgic approach to its ad soundtracks – last year, the brand used I Want You Back by NSYNC in an ad promoting the government's Eat Out to Help Out programme.