McDonald's trials all day breakfast menu

Fast food giant McDonald's is to roll out an all day breakfast menu in the US from April in San Diego.

McDonald's: runs all day breakfast trial in San Diego
McDonald's: runs all day breakfast trial in San Diego

The burger chain is set to extend its popular breakfast menu so it is available all day alongside other menu items, but only as a trial at selected stores as a trial.

A McDonald's spokesperson confirmed the move to site Business Insider. The company said: "We know our customers love McDonald’s breakfast and they tell us they’d like to enjoy it beyond the morning hours.

"We look forward to learning from this test, and it’s premature to speculate on any outcomes. We’re excited to serve our customers in this area some of McDonald’s great-tasting breakfast sandwiches, hash browns and other favourites all day long."

McDonald's also revealed plans to roll out table service in its restaurants in Germany as it looks to position itself as a modern and progressive competitor, according to Reuters. 


Recommended

General Election 2015: the fear agenda

Topics

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content