McDonald's tempts people to enjoy fast food from the comfort of their own homes.
The 30-second spot shows a wide range of Maccies fans as they indulge in the convenience of home delivery. While a fancy family enjoy Filet-O-Fish from a dish, an awkward teen shows off his (utter lack of) flirting skills with a limp slice of gherkin.
The campaign promotes McDelivery – a platform created in a partnership between McDonald’s and Uber Eats.
The ad is supported by social, digital and radio activity, as well as personalised messages intended to target moments when people are likely to be thinking about a takeaway.
The work was created by Charlotte Prince and Loriley Sessions, and directed by Los Perez through Blink. The media agency is OMD.