McDonald's 'we all make the Games' by Leo Burnett

McDonald's has launched the next phase of its £10 million campaign to celebrate London 2012.

The ad was designed to capture, replay and celebrate the people, moments and emotions that are helping make the Olympics so spectacular.

The multichannel campaign includes a Facebook app that allows members of the British public and visitors to the Games to upload photos of themselves, friends and relatives getting into the spirit of the Olympics.

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