McDonald's "Welcome back" by Leo Burnett London

McDonald's has launched a campaign celebrating the fast-food chain's return to the high street, following mass store closures during the coronavirus pandemic.

Created by Leo Burnett London and set to Return of the Mack by Mark Morrison, "Welcome back" shows the public as they anxiously await the arrival of their order.

A child peers through curtains before an onslaught of celebrations kick off among fans. "I’m so happy," one declares as she tucks into a Big Mac.

Launching today (Friday) and running for six weeks alongside out-of-home, social media and radio activity, the work was created by Alice Pearce and Aaron Taylor, and directed by Jake Mavity through Friend. Media is handled by OMD UK. 


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