McDonald's World Cup ad shows the incredible highs and lows of being a football fan.
Created by Leo Burnett London, the spot taps into the range of fans’ emotions and follows people around the world watching the games. Along with this film, 10-second cut-downs will showcase individuals. McDonald’s is an official sponsor of the World Cup. The campaign was created by James Millers and Andrew Long and directed by Novemba through Academy Films.