AgencyLeo Burnett London
SectorFood and Drink and Fast food / Restaurant
McDonald's is promoting the return of the Double Big Mac with a multichannel campaign by Leo Burnett London.
Running in the UK and Ireland from today (6 October) the 30-second TV spot depicts people dropping everything to get the burger because it is so good.
The work was written and art directed by Gareth Butters at the agency. The film was directed by duo Samuel & Gunnar through Tantrum and it is supported by activations across out of home, social media, press and digital display – shot by Scott Grummett – and radio. The media agency was OMD.