McDonald's "Where is everyone?" by Leo Burnett London

McDonald's is promoting the return of the Double Big Mac with a multichannel campaign by Leo Burnett London.

Running in the UK and Ireland from today (6 October) the 30-second TV spot depicts people dropping everything to get the burger because it is so good.

The work was written and art directed by Gareth Butters at the agency. The film was directed by duo Samuel & Gunnar through Tantrum and it is supported by activations across out of home, social media, press and digital display – shot by Scott Grummett – and radio. The media agency was OMD.

Credits

Client
Creative agency
Chief creative officer
Executive creative director
Copywriter and art director
Designer
Planner
Business lead
Agency producer
Project manager
Media buying agency
OMD
Media planner
Production company
Live action directors
Food shoot production company
Food director
Producer
Post-production company
Audio post-production company
Sound engineer
Photographer